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- Author: James F Stark
- Publisher: Cambridge University Press
- ISBN-10: 1108705979
- ISBN-13: 9781108705974
- Format: 15.2 x 22.9 x 1.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.
EXTRA 10 % discount with code: EXTRA
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- Author: James F Stark
- Publisher: Cambridge University Press
- ISBN-10: 1108705979
- ISBN-13: 9781108705974
- Format: 15.2 x 22.9 x 1.4 cm, softcover
- Language: English English
In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.
Reviews