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- Author: Dinesh Kumar
- Publisher: Business Expert Press
- ISBN-10: 1631571109
- ISBN-13: 9781631571107
- Format: 15.2 x 22.9 x 0.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÃs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
EXTRA 10 % discount with code: EXTRA
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- Author: Dinesh Kumar
- Publisher: Business Expert Press
- ISBN-10: 1631571109
- ISBN-13: 9781631571107
- Format: 15.2 x 22.9 x 0.9 cm, minkšti viršeliai
- Language: English English
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÃs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
Reviews