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- Publisher: Emerald Group Publishing
- Year: 2016
- Pages: 430
- ISBN-10: 1786353504
- ISBN-13: 9781786353504
- Format: 15.8 x 23.1 x 4.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
The Challenge of Bric Multinationals (e-book) (used book) | bookbook.eu
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This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
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- Publisher: Emerald Group Publishing
- Year: 2016
- Pages: 430
- ISBN-10: 1786353504
- ISBN-13: 9781786353504
- Format: 15.8 x 23.1 x 4.1 cm, hardcover
- Language: English English
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
Reviews