21,32 €
23,69 €
-10% with code: EXTRA
The Centre Brain
The Centre Brain
21,32 €
23,69 €
  • We will send in 10–14 business days.
Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAP When facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book ex…
23.69
  • Publisher:
  • ISBN-10: 0281077908
  • ISBN-13: 9780281077908
  • Format: 12.7 x 19.3 x 1.8 cm, minkšti viršeliai
  • Language: English
  • SAVE -10% with code: EXTRA

The Centre Brain (e-book) (used book) | Steve Adams | bookbook.eu

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Vital reading for anyone who wants to create communications that cause people to act.'
Matt Barlow, CEO, CAP

When facing a red light, what can you say to turn it green?

Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

'This book will help you get to the heart of what makes people and their communication persuasive.'
Ram Gidoomal CBE, international businessman

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  • Author: Steve Adams
  • Publisher:
  • ISBN-10: 0281077908
  • ISBN-13: 9780281077908
  • Format: 12.7 x 19.3 x 1.8 cm, minkšti viršeliai
  • Language: English English

Vital reading for anyone who wants to create communications that cause people to act.'
Matt Barlow, CEO, CAP

When facing a red light, what can you say to turn it green?

Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

'This book will help you get to the heart of what makes people and their communication persuasive.'
Ram Gidoomal CBE, international businessman

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