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- Author: Rajagopal
- Publisher: Palgrave Macmillan
- ISBN-10: 1137434953
- ISBN-13: 9781137434951
- Format: 14 x 21.6 x 1.9 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
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- Author: Rajagopal
- Publisher: Palgrave Macmillan
- ISBN-10: 1137434953
- ISBN-13: 9781137434951
- Format: 14 x 21.6 x 1.9 cm, kieti viršeliai
- Language: English English
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Reviews