The British Media Industries (e-book) (used book) | bookbook.eu

Description

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today.

Split into two sections, this book starts by exploring approaches to understanding contemporary media industries through political, economic and technological terms. The second section delves further into issues and practices relating to individual media industries including newspapers, magazines, film, television, music, videogames and social media. The book adopts a political economy approach and is designed to engage students in an accessible way with key issues around the ownership and control of different sectors of the British media; UK and EU government regulation of the media, including content regulation and market/economic regulation; and the corporate strategies employed by leading media players, such as the BBC, News Corporation, Google and Apple. Topics are contextualised within an increasingly international media marketplace and students will be familiarised with concepts such as globalisation and media imperialization. End-of-chapter exercises and case studies help readers solidify their understanding of key concepts as they work through the text.

This is an essential textbook for undergraduate students approaching British media industries for the first time and will also be relevant to students undertaking introductory courses in Media Management and Media Economics.