32,57 €
36,19 €
-10% with code: EXTRA
The Anti-Marketeer's Handbook
The Anti-Marketeer's Handbook
32,57
36,19 €
  • We will send in 10–14 business days.
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
36.19
  • Publisher:
  • ISBN-10: 0244243506
  • ISBN-13: 9780244243500
  • Format: 10.8 x 17.8 x 1.6 cm, minkšti viršeliai
  • Language: English
  • SAVE -10% with code: EXTRA

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A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

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  • Author: Adrian Liley
  • Publisher:
  • ISBN-10: 0244243506
  • ISBN-13: 9780244243500
  • Format: 10.8 x 17.8 x 1.6 cm, minkšti viršeliai
  • Language: English English

A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

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