30,32 €
33,69 €
-10% with code: EXTRA
The Anatomy of Buzz Revisited
30,32 € 
- We will send in 10–14 business days.
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows ho…
33.69
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- Author: Emanuel Rosen
- Publisher: Currency
- ISBN-10: 0385526326
- ISBN-13: 9780385526326
- Format: 14 x 20.6 x 2.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world
With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.EXTRA 10 % discount with code: EXTRA
30,32 €
33,69 €
We will send in 10–14 business days.
The promotion ends in 23d.11:57:34
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Emanuel Rosen
- Publisher: Currency
- ISBN-10: 0385526326
- ISBN-13: 9780385526326
- Format: 14 x 20.6 x 2.1 cm, minkšti viršeliai
- Language: English English
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world
With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.
Reviews