- We will send in 10–14 business days.
/images/books/11337277/9781599185965.jpg)
- Author: Craig Simpson
- Publisher: Entrepreneur Press
- ISBN-10: 1599185962
- ISBN-13: 9781599185965
- Format: 13.7 x 21.6 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.02:44:07
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Craig Simpson
- Publisher: Entrepreneur Press
- ISBN-10: 1599185962
- ISBN-13: 9781599185965
- Format: 13.7 x 21.6 x 1.5 cm, minkšti viršeliai
- Language: English English
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Reviews