- We will send in 10–14 business days.
/images/books/13982656/9786206108825.jpg)
- Author: Majda Khatib
- Publisher: Our Knowledge Publishing
- ISBN-10: 6206108821
- ISBN-13: 9786206108825
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Territorial marketing as a lever for regional development (e-book) (used book) | bookbook.eu
Reviews
Description
Attractiveness is an important element in the development of a region, because it helps to put it at the forefront of the competitive scene, and makes it like a product that needs to be sold in order to develop. Indeed, it is seen as imperative for all countries. This is facilitated, in particular, by the adoption of a territorial marketing strategy that enables the region to highlight its assets and promotes development through territorial marketing actions. We therefore believe that there is a relationship between the practice of territorial marketing and regional development. Throughout this work, we will try to demonstrate this relationship by focusing on the contribution of the tourism sector.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 16d.13:26:52
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Majda Khatib
- Publisher: Our Knowledge Publishing
- ISBN-10: 6206108821
- ISBN-13: 9786206108825
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English English
Attractiveness is an important element in the development of a region, because it helps to put it at the forefront of the competitive scene, and makes it like a product that needs to be sold in order to develop. Indeed, it is seen as imperative for all countries. This is facilitated, in particular, by the adoption of a territorial marketing strategy that enables the region to highlight its assets and promotes development through territorial marketing actions. We therefore believe that there is a relationship between the practice of territorial marketing and regional development. Throughout this work, we will try to demonstrate this relationship by focusing on the contribution of the tourism sector.
Reviews