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- Author: Graham Smith
- Publisher: Lulu.com
- ISBN-10: 0244697868
- ISBN-13: 9780244697860
- Format: 21.6 x 21.6 x 0.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.
EXTRA 10 % discount with code: EXTRA
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- Author: Graham Smith
- Publisher: Lulu.com
- ISBN-10: 0244697868
- ISBN-13: 9780244697860
- Format: 21.6 x 21.6 x 0.6 cm, minkšti viršeliai
- Language: English English
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.
Reviews