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- Publisher: Emerald Group Publishing
- Year: 2016
- Pages: 432
- ISBN-10: 1786352389
- ISBN-13: 9781786352385
- Format: 15.8 x 23.1 x 3.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Technological Innovation (e-book) (used book) | bookbook.eu
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Description
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Emerald Group Publishing
- Year: 2016
- Pages: 432
- ISBN-10: 1786352389
- ISBN-13: 9781786352385
- Format: 15.8 x 23.1 x 3.3 cm, hardcover
- Language: English English
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Reviews