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- Author: Tom Waters
- Publisher: Business Expert Press
- ISBN-10: 1637423403
- ISBN-13: 9781637423400
- Format: 15.2 x 22.9 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.
C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development.
Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.05:07:04
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Tom Waters
- Publisher: Business Expert Press
- ISBN-10: 1637423403
- ISBN-13: 9781637423400
- Format: 15.2 x 22.9 x 1 cm, softcover
- Language: English English
This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.
C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development.
Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?
Reviews