- We will send in 10–14 business days.
/images/books/13225899/9783658145767.jpg)
- Author: Bettina Hüttenrauch
- Publisher: Springer Gabler
- Year: 2016
- Pages: 343
- ISBN-10: 3658145765
- ISBN-13: 9783658145767
- Format: 14.8 x 21 x 1.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Targeting Using Augmented Data in Database Marketing (e-book) (used book) | bookbook.eu
Reviews
Description
This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.18:08:20
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Bettina Hüttenrauch
- Publisher: Springer Gabler
- Year: 2016
- Pages: 343
- ISBN-10: 3658145765
- ISBN-13: 9783658145767
- Format: 14.8 x 21 x 1.9 cm, softcover
- Language: English English
This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.
Reviews