200,51 €
222,79 €
-10% with code: EXTRA
Sustainable Marketing
200,51 € 
- We will send in 10–14 business days.
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models…
222.79
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- Author: Paul Randle
- Publisher: Kogan Page
- ISBN-10: 1398613150
- ISBN-13: 9781398613157
- Format: 15.6 x 23.4 x 1.9 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocoloney, EcoSki and Tesla.EXTRA 10 % discount with code: EXTRA
200,51 €
222,79 €
We will send in 10–14 business days.
The promotion ends in 24d.06:04:57
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Paul Randle
- Publisher: Kogan Page
- ISBN-10: 1398613150
- ISBN-13: 9781398613157
- Format: 15.6 x 23.4 x 1.9 cm, kieti viršeliai
- Language: English English
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for daily use, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable transformation. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocoloney, EcoSki and Tesla.
Reviews