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- Author: Donald a Fuller
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761912185
- ISBN-13: 9780761912187
- Format: 15.9 x 24.4 x 2.6 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
EXTRA 10 % discount with code: EXTRA
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- Author: Donald a Fuller
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761912185
- ISBN-13: 9780761912187
- Format: 15.9 x 24.4 x 2.6 cm, hardcover
- Language: English English
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.
In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
Reviews