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- Author: Eric Viardot
- Publisher: Artech House Publishers
- ISBN-10: 0890068542
- ISBN-13: 9780890068540
- Format: 15.9 x 23.7 x 2.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Eric Viardot
- Publisher: Artech House Publishers
- ISBN-10: 0890068542
- ISBN-13: 9780890068540
- Format: 15.9 x 23.7 x 2.1 cm, hardcover
- Language: English English
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.
Reviews