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Successful Implementation of CRM in Sales Departments
Successful Implementation of CRM in Sales Departments
100,25
111,39 €
  • We will send in 10–14 business days.
The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
111.39
  • Publisher:
  • ISBN-10: 3961466297
  • ISBN-13: 9783961466290
  • Format: 14.8 x 21 x 0.5 cm, minkšti viršeliai
  • Language: English
  • SAVE -10% with code: EXTRA

Successful Implementation of CRM in Sales Departments (e-book) (used book) | bookbook.eu

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The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

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  • Author: Goran Krpan
  • Publisher:
  • ISBN-10: 3961466297
  • ISBN-13: 9783961466290
  • Format: 14.8 x 21 x 0.5 cm, minkšti viršeliai
  • Language: English English

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

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