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- Author: Pankaj Ghemawat
- Publisher: CreateSpace Independent Publishing Platform
- Year: 2017
- Pages: 194
- ISBN-10: 1542852927
- ISBN-13: 9781542852920
- Format: 18.9 x 24.6 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
EXTRA 10 % discount with code: EXTRA
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- Author: Pankaj Ghemawat
- Publisher: CreateSpace Independent Publishing Platform
- Year: 2017
- Pages: 194
- ISBN-10: 1542852927
- ISBN-13: 9781542852920
- Format: 18.9 x 24.6 x 1 cm, softcover
- Language: English English
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
Reviews