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- Publisher: Information Science Reference
- Year: 2012
- Pages: 333
- ISBN-10: 1466619392
- ISBN-13: 9781466619395
- Format: 21.6 x 27.9 x 2.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (e-book) (used book) | bookbook.eu
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Description
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Information Science Reference
- Year: 2012
- Pages: 333
- ISBN-10: 1466619392
- ISBN-13: 9781466619395
- Format: 21.6 x 27.9 x 2.5 cm, kieti viršeliai
- Language: English English
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Reviews