92,69 €
102,99 €
-10% with code: EXTRA
Strategic Social Media P
92,69 € 
- We will send in 10–14 business days.
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social medi…
/images/books/5671848/9781118556849.jpg)
- Author: Mahoney
- Publisher: John Wiley & Sons
- ISBN-10: 1118556844
- ISBN-13: 9781118556849
- Format: 18.8 x 24.4 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.- Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
- Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
- Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
- Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
- Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
EXTRA 10 % discount with code: EXTRA
92,69 €
102,99 €
We will send in 10–14 business days.
The promotion ends in 21d.05:45:45
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mahoney
- Publisher: John Wiley & Sons
- ISBN-10: 1118556844
- ISBN-13: 9781118556849
- Format: 18.8 x 24.4 x 2 cm, minkšti viršeliai
- Language: English English
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
- Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
- Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
- Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
- Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
- Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Reviews