133,46 €
148,29 €
-10% with code: EXTRA
Strategic Planning for Public Relations; Beginning the Journey
133,46 € 
- We will send in 10–14 business days.
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The…
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- Author: Tricia Hansen-Horn
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433120917
- ISBN-13: 9781433120916
- Format: 15 x 22.4 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Strategic Planning for Public Relations; Beginning the Journey (e-book) (used book) | bookbook.eu
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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.EXTRA 10 % discount with code: EXTRA
133,46 €
148,29 €
We will send in 10–14 business days.
The promotion ends in 15d.06:54:56
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Tricia Hansen-Horn
- Publisher: Peter Lang Inc., International Academic Publishers
- ISBN-10: 1433120917
- ISBN-13: 9781433120916
- Format: 15 x 22.4 x 1.5 cm, softcover
- Language: English English
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
Reviews