Strategic Marketing
- Sold out
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
0
/https://libri-media.knygos-static.lt/e45916c2-0292-49dc-afd5-aa7a05539bfc/2)
- Author: Douglas West, John Ford, Essam Ibrahim
- Publisher: Oxford University Press
- Year: 2015
- ISBN-10: 019968409X
- ISBN-13: 9780199684090
- Format: 18.9 x 24.6 x 2.5 cm, minkšti viršeliai
- Language: English
Reviews
Description
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Sold out
- Author: Douglas West, John Ford, Essam Ibrahim
- Publisher: Oxford University Press
- Year: 2015
- ISBN-10: 019968409X
- ISBN-13: 9780199684090
- Format: 18.9 x 24.6 x 2.5 cm, minkšti viršeliai
- Language: English English
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Reviews