- We will send in 10–14 business days.
/images/books/12221915/9781786357465.jpg)
- Author: Syed Saad Andaleeb
- Publisher: Emerald Group Publishing
- Year: 2016
- Pages: 400
- ISBN-10: 1786357461
- ISBN-13: 9781786357465
- Format: 15.5 x 23.1 x 4.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.21:29:25
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Syed Saad Andaleeb
- Publisher: Emerald Group Publishing
- Year: 2016
- Pages: 400
- ISBN-10: 1786357461
- ISBN-13: 9781786357465
- Format: 15.5 x 23.1 x 4.3 cm, hardcover
- Language: English English
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.
Reviews