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- Author: Bill Donaldson
- Publisher: John Wiley & Sons
- ISBN-10: 0470028807
- ISBN-13: 9780470028803
- Format: 18.8 x 23.3 x 1.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
EXTRA 10 % discount with code: EXTRA
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- Author: Bill Donaldson
- Publisher: John Wiley & Sons
- ISBN-10: 0470028807
- ISBN-13: 9780470028803
- Format: 18.8 x 23.3 x 1.6 cm, softcover
- Language: English English
The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
Reviews