28,52 €
31,69 €
-10% with code: EXTRA
Strategic Market Management
28,52 € 
- We will send in 10–14 business days.
How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value pro…
31.69
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- Author: Atindra Kumar Biswas
- Publisher: Notion Press, Inc
- ISBN-10: 1948424428
- ISBN-13: 9781948424424
- Format: 15.2 x 22.9 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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How to Manage Market
For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.EXTRA 10 % discount with code: EXTRA
28,52 €
31,69 €
We will send in 10–14 business days.
The promotion ends in 23d.00:21:32
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Atindra Kumar Biswas
- Publisher: Notion Press, Inc
- ISBN-10: 1948424428
- ISBN-13: 9781948424424
- Format: 15.2 x 22.9 x 2 cm, minkšti viršeliai
- Language: English English
How to Manage Market
For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.
Reviews