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- Author: Pascal Le Masson
- Publisher: Cambridge University Press
- ISBN-10: 0521182433
- ISBN-13: 9780521182430
- Format: 17.3 x 24.4 x 2.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded in the experiences of innovative firms and based on the most recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. The authors analyse and explain a range of new management principles and techniques that firms can use to ensure continuous innovation. This book targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
EXTRA 10 % discount with code: EXTRA
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- Author: Pascal Le Masson
- Publisher: Cambridge University Press
- ISBN-10: 0521182433
- ISBN-13: 9780521182430
- Format: 17.3 x 24.4 x 2.5 cm, softcover
- Language: English English
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded in the experiences of innovative firms and based on the most recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. The authors analyse and explain a range of new management principles and techniques that firms can use to ensure continuous innovation. This book targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
Reviews