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- Author: Edd Applegate
- Publisher: Rowman & Littlefield Publishers
- ISBN-10: 1442244070
- ISBN-13: 9781442244078
- Format: 17.8 x 25.7 x 2.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising--whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms--are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works--or not--and why.
EXTRA 10 % discount with code: EXTRA
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- Author: Edd Applegate
- Publisher: Rowman & Littlefield Publishers
- ISBN-10: 1442244070
- ISBN-13: 9781442244078
- Format: 17.8 x 25.7 x 2.5 cm, kieti viršeliai
- Language: English English
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising--whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms--are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works--or not--and why.
Reviews