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- Author: Mark De Rond
- Publisher: Cambridge University Press
- ISBN-10: 0521811104
- ISBN-13: 9780521811101
- Format: 15.5 x 22.9 x 2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.
EXTRA 10 % discount with code: EXTRA
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- Author: Mark De Rond
- Publisher: Cambridge University Press
- ISBN-10: 0521811104
- ISBN-13: 9780521811101
- Format: 15.5 x 22.9 x 2 cm, kieti viršeliai
- Language: English English
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.
Reviews