Strategic Airline Retailing and Solutions (e-book) (used book) | bookbook.eu

Description

While airlines have been looking into the next generation of retailing practices for several years, from 2020 they began to be laser focused on the dramatic reduction in demand due to the COVID pandemic and lockdowns. Then two years later, in the spring of 2022, when travel demand began to surpass the levels experienced in 2019, attention turned to new issues such as operational resilience, labor shortages, supply chain resiliency, and inflation. These issues simply added to other ongoing challenges - conscious consumerism, for example - accelerating the need to innovate their retailing strategies.

Airlines can take retailing to a new paradigm based on the needs of the current and next generation of customers. Examples of the needs of such customers include a mobile-first approach, rich content, differentiated and personalized end-to-end services with seamless, consistent, and contextualized experience. Creating Air Travel Solutions: From Design to Fulfilment to Loyalty provides a framework and tools to convert retailing concepts -- from shopping to fulfilment -- into reality. The process involves firstly renovating an airline's core products, redesigning and balancing an airline's core-ancillary complementarity, leveraging smart retailing technologies, capitalizing on new e-commerce trends (for example, conversational commerce and social commerce), and then asking the right questions to solve complex retailing problems.

This book is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.