- We will send in 10–14 business days.
/images/books/5732450/9781137350084.jpg)
- Author: P Formica
- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137350083
- ISBN-13: 9781137350084
- Format: 14 x 21.6 x 1.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Stories of Innovation for the Millennial Generation: The Lynceus Long View (e-book) (used book) | bookbook.eu
Reviews
Description
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.09:06:29
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: P Formica
- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137350083
- ISBN-13: 9781137350084
- Format: 14 x 21.6 x 1.3 cm, kieti viršeliai
- Language: English English
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.
Reviews