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- Author: Herman Holtz
- Publisher: John Wiley & Sons, Inc.
- Year: 1991
- Pages: 288
- ISBN-10: 0471508160
- ISBN-13: 9780471508168
- Format: 17.2 x 22.7 x 2.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:
* The basics of direct-mail selling and catalog sales
* The secrets to creating catalog copy that really sells
* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form
* How to choose and use the right mailing lists
* Managing the two essentials of the catalog business: sales volumeand pricing
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.01:02:24
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Herman Holtz
- Publisher: John Wiley & Sons, Inc.
- Year: 1991
- Pages: 288
- ISBN-10: 0471508160
- ISBN-13: 9780471508168
- Format: 17.2 x 22.7 x 2.4 cm, kieti viršeliai
- Language: English English
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:
* The basics of direct-mail selling and catalog sales
* The secrets to creating catalog copy that really sells
* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form
* How to choose and use the right mailing lists
* Managing the two essentials of the catalog business: sales volumeand pricing
Reviews