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- Author: Gorman
- Publisher: John Wiley & Sons, Inc.
- ISBN-10: 0471594237
- ISBN-13: 9780471594239
- Format: 16 x 23.6 x 3.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.
Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.09:23:00
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gorman
- Publisher: John Wiley & Sons, Inc.
- ISBN-10: 0471594237
- ISBN-13: 9780471594239
- Format: 16 x 23.6 x 3.9 cm, minkšti viršeliai
- Language: English English
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.
Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
Reviews