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- Publisher: Emerald Group Publishing
- ISBN-10: 1780529120
- ISBN-13: 9781780529127
- Format: 15 x 23.1 x 2.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (e-book) (used book) | bookbook.eu
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In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
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- Publisher: Emerald Group Publishing
- ISBN-10: 1780529120
- ISBN-13: 9781780529127
- Format: 15 x 23.1 x 2.5 cm, hardcover
- Language: English English
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Reviews