38,24 €
42,49 €
-10% with code: EXTRA
Somewhere Yes
38,24 € 
- We will send in 10–14 business days.
In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. ​A complex and visually provocative foray into the way we become our environment--from our products to our politics--Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. Branding…
42.49
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- Author: Beat Kaspar Baudenbacher
- Publisher: Fast Company Press
- Year: 2022
- Pages: 376
- ISBN-10: 1639080112
- ISBN-13: 9781639080113
- Format: 13.9 x 20.4 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. A complex and visually provocative foray into the way we become our environment--from our products to our politics--Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.EXTRA 10 % discount with code: EXTRA
38,24 €
42,49 €
We will send in 10–14 business days.
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- Author: Beat Kaspar Baudenbacher
- Publisher: Fast Company Press
- Year: 2022
- Pages: 376
- ISBN-10: 1639080112
- ISBN-13: 9781639080113
- Format: 13.9 x 20.4 x 2.5 cm, minkšti viršeliai
- Language: English English
In a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. A complex and visually provocative foray into the way we become our environment--from our products to our politics--Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.
Reviews