- We will send in 10–14 business days.
/images/books/2809261/9780081017548.jpg)
- Author: Cherniece J Plume
- Publisher: Chandos Publishing
- ISBN-10: 0081017545
- ISBN-13: 9780081017548
- Format: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.07:57:29
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Cherniece J Plume
- Publisher: Chandos Publishing
- ISBN-10: 0081017545
- ISBN-13: 9780081017548
- Format: 15.2 x 22.9 x 1.1 cm, minkšti viršeliai
- Language: English English
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.
Reviews