100,79 €
111,99 €
-10% with code: EXTRA
Social Media and Mobile Marketing Strategy
100,79 € 
- We will send in 10–14 business days.
Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of pr…
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- Author: Randi Priluck
- Publisher: Oxford University Press, USA
- ISBN-10: 0190215070
- ISBN-13: 9780190215071
- Format: 18.8 x 23.1 x 2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.EXTRA 10 % discount with code: EXTRA
100,79 €
111,99 €
We will send in 10–14 business days.
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Randi Priluck
- Publisher: Oxford University Press, USA
- ISBN-10: 0190215070
- ISBN-13: 9780190215071
- Format: 18.8 x 23.1 x 2 cm, softcover
- Language: English English
Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.
Reviews