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- Author: Julia Schmitt
- Publisher: Springer Gabler
- Year: 2014
- Pages: 99
- ISBN-10: 3658054603
- ISBN-13: 9783658054601
- Format: 14.8 x 21 x 0.7 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.
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- Author: Julia Schmitt
- Publisher: Springer Gabler
- Year: 2014
- Pages: 99
- ISBN-10: 3658054603
- ISBN-13: 9783658054601
- Format: 14.8 x 21 x 0.7 cm, softcover
- Language: English English
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.
Reviews