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- Author: Sandra Wolf
- Publisher: Springer Gabler
- ISBN-10: 3658206713
- ISBN-13: 9783658206710
- Format: 14.8 x 21 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal family firm and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
EXTRA 10 % discount with code: EXTRA
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- Author: Sandra Wolf
- Publisher: Springer Gabler
- ISBN-10: 3658206713
- ISBN-13: 9783658206710
- Format: 14.8 x 21 x 1 cm, softcover
- Language: English English
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal family firm and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
Reviews