- We will send in 10–14 business days.
/images/books/9745611/9781434890153.jpg)
- Author: Nick Vaglio
- Publisher: CreateSpace Independent Publishing Platform
- ISBN-10: 1434890155
- ISBN-13: 9781434890153
- Format: 15.2 x 22.9 x 0.8 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
A consumer today does not want to be considered a number within a demographic category; they have -I- expectations. They are now demanding to be communicated with as individuals. This phenomenon has created a unique set of challenges to banks and their marketers. We are the commodity of all commodity businesses. Yet, we find ourselves seeking (and needing) to target our markets, differentiate ourselves and position our institutions within certain markets. And in the ever-changing global marketplace of today, there is a perfect storm of conditions that presents tremendous challenges for banks and their marketing professionals. These include an overwhelming need for organic growth, shifting customer lifestyles and the growing influence of a customer experience phenomenon. Shift Happens: The New Age of Bank Marketing details the how and why bank marketers need to adapt -- to survive and prosper -- and continue to be relevant to our consumer.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 16d.05:42:58
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Nick Vaglio
- Publisher: CreateSpace Independent Publishing Platform
- ISBN-10: 1434890155
- ISBN-13: 9781434890153
- Format: 15.2 x 22.9 x 0.8 cm, softcover
- Language: English English
A consumer today does not want to be considered a number within a demographic category; they have -I- expectations. They are now demanding to be communicated with as individuals. This phenomenon has created a unique set of challenges to banks and their marketers. We are the commodity of all commodity businesses. Yet, we find ourselves seeking (and needing) to target our markets, differentiate ourselves and position our institutions within certain markets. And in the ever-changing global marketplace of today, there is a perfect storm of conditions that presents tremendous challenges for banks and their marketing professionals. These include an overwhelming need for organic growth, shifting customer lifestyles and the growing influence of a customer experience phenomenon. Shift Happens: The New Age of Bank Marketing details the how and why bank marketers need to adapt -- to survive and prosper -- and continue to be relevant to our consumer.
Reviews