70,55 €
78,39 €
-10% with code: EXTRA
Shaping China's Global Imagination
70,55 € 
- We will send in 10–14 business days.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
78.39
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- Author: J Wang
- Publisher: Palgrave Macmillan
- ISBN-10: 1137361719
- ISBN-13: 9781137361714
- Format: 14.5 x 21.6 x 1.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
EXTRA 10 % discount with code: EXTRA
70,55 €
78,39 €
We will send in 10–14 business days.
The promotion ends in 22d.21:32:54
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: J Wang
- Publisher: Palgrave Macmillan
- ISBN-10: 1137361719
- ISBN-13: 9781137361714
- Format: 14.5 x 21.6 x 1.5 cm, kieti viršeliai
- Language: English English
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Reviews