- We will send in 10–14 business days.
/images/books/11509120/9781631573712.jpg)
- Author: Ruth N Bolton
- Publisher: Business Expert Press
- ISBN-10: 1631573713
- ISBN-13: 9781631573712
- Format: 15.2 x 22.9 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers co-produce and co-create their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.17:19:16
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ruth N Bolton
- Publisher: Business Expert Press
- ISBN-10: 1631573713
- ISBN-13: 9781631573712
- Format: 15.2 x 22.9 x 1.2 cm, softcover
- Language: English English
The Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers co-produce and co-create their experiences, and how these activities influence business revenues and costs. The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how to manage relationships with customers to generate cash flows and profitability, including the role of pricing.
Reviews