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- Author: Bertil Hultén
- Publisher: SAGE Publications Ltd
- ISBN-10: 1526423251
- ISBN-13: 9781526423252
- Format: 17 x 24.4 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.
- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
- The author is one of the most published professors in the field, sharing exclusive expertise and experience.
- The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Bertil Hultén
- Publisher: SAGE Publications Ltd
- ISBN-10: 1526423251
- ISBN-13: 9781526423252
- Format: 17 x 24.4 x 1.3 cm, softcover
- Language: English English
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.
- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
- The author is one of the most published professors in the field, sharing exclusive expertise and experience.
- The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Reviews