385,37 €
428,19 €
-10% with code: EXTRA
Sensory Marketing
Sensory Marketing
385,37 €
428,19 €
  • We will send in 10–14 business days.
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. - Hulten provides definitions, insight boxes, questions and case stu…
  • SAVE -10% with code: EXTRA

Sensory Marketing (e-book) (used book) | Bertil Hultén | bookbook.eu

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Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.

- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
- The author is one of the most published professors in the field, sharing exclusive expertise and experience.
- The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

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Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.

- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
- The author is one of the most published professors in the field, sharing exclusive expertise and experience.
- The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

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