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- Author: Cindy Barnes
- Publisher: Kogan Page
- ISBN-10: 0749479914
- ISBN-13: 9780749479916
- Format: 15.6 x 23.4 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.08:42:56
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Cindy Barnes
- Publisher: Kogan Page
- ISBN-10: 0749479914
- ISBN-13: 9780749479916
- Format: 15.6 x 23.4 x 1.2 cm, softcover
- Language: English English
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Reviews