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- Author: Clifton Warren
- Publisher: Routledge
- ISBN-10: 1032428562
- ISBN-13: 9781032428567
- Format: 15.2 x 22.9 x 1.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
More than ever, our economy relies on the service industries - but selling services is far different to selling tangible products. This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a 'to-do' action list that makes the book both a workbook and a study guide. By successfully applying the steps in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance this book provides.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.05:07:05
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Clifton Warren
- Publisher: Routledge
- ISBN-10: 1032428562
- ISBN-13: 9781032428567
- Format: 15.2 x 22.9 x 1.1 cm, hardcover
- Language: English English
More than ever, our economy relies on the service industries - but selling services is far different to selling tangible products. This book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a 'to-do' action list that makes the book both a workbook and a study guide. By successfully applying the steps in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. B2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance this book provides.
Reviews