51,20 €
56,89 €
-10% with code: EXTRA
Selling 'em by the Sack
51,20 € 
- We will send in 10–14 business days.
A sweeping history of the quintessential American food--the hamburger In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential American food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singul…
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- Author: David G Hogan
- Publisher: New York University Press
- ISBN-10: 0814735673
- ISBN-13: 9780814735671
- Format: 14.6 x 22.1 x 1.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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A sweeping history of the quintessential American food--the hamburger
In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential American food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling 'em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the to go carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to Buy'em by the Sack. The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating.EXTRA 10 % discount with code: EXTRA
51,20 €
56,89 €
We will send in 10–14 business days.
The promotion ends in 5d.07:02:54
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: David G Hogan
- Publisher: New York University Press
- ISBN-10: 0814735673
- ISBN-13: 9780814735671
- Format: 14.6 x 22.1 x 1.6 cm, softcover
- Language: English English
A sweeping history of the quintessential American food--the hamburger
In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential American food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling 'em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the to go carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to Buy'em by the Sack. The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating.
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