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- Author: Louis Rosenfeld
- Publisher: Rosenfeld Media
- Year: 2011
- Pages: 199
- ISBN-10: 1933820209
- ISBN-13: 9781933820200
- Format: 15.2 x 22.9 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
EXTRA 10 % discount with code: EXTRA
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- Author: Louis Rosenfeld
- Publisher: Rosenfeld Media
- Year: 2011
- Pages: 199
- ISBN-10: 1933820209
- ISBN-13: 9781933820200
- Format: 15.2 x 22.9 x 1.2 cm, softcover
- Language: English English
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Reviews