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- Author: Claude Hopkins
- Publisher: Merchant Books
- ISBN-10: 1603868046
- ISBN-13: 9781603868044
- Format: 15.2 x 22.9 x 1 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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- Author: Claude Hopkins
- Publisher: Merchant Books
- ISBN-10: 1603868046
- ISBN-13: 9781603868044
- Format: 15.2 x 22.9 x 1 cm, kieti viršeliai
- Language: English English
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Reviews