- We will send in 10–14 business days.
/images/books/5737481/9781137543530.jpg)
- Author: Seung Ho Park
- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137543531
- ISBN-13: 9781137543530
- Format: 14 x 21.6 x 1.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Scaling the Tail: Managing Profitable Growth in Emerging Markets (e-book) (used book) | bookbook.eu
Reviews
Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 17d.15:00:12
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Seung Ho Park
- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137543531
- ISBN-13: 9781137543530
- Format: 14 x 21.6 x 1.1 cm, hardcover
- Language: English English
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Reviews